Venture build
A venture build by
Brightlab and 4Play.
A loyalty network and a rewards engine, combined into one operator for the South African market. The deal — commercial terms, ownership, RACI, MOU — lives in the team room.
Why a venture build
Two specialists. One operator.
South African loyalty programs have R28 billion of locked points sitting on the side. Unlocking that needs both a credible local network and a battle-tested rewards engine. Combining the two into a single, neutral operator is faster, cleaner and more defensible than either side building alone.
Team only
Commercial terms · RACI · MOU
Ownership split, board structure, fee economics, the 6-step MOU and the who-does-what RACI are all in the inside venture room.
Open team room