One wallet for
every point you earn.
TruPoints is the loyalty super-aggregator for emerging markets. One integration, and brands or loyalty groups reach every reward rail — gift cards, airtime, data, vouchers — across South Africa and 150+ countries.
Mechanics. Switch. Rails.
Brands and loyalty groups plug into TruPoints once and reach every rail — FreeByte, Reloadly, SA telcos and retail vouchers — without rebuilding their tech.
Every brand. Every counter. One wallet.
Web, app, SMS or USSD — the same wallet, the same ledger, every channel.
An easy-to-use dashboard.
One console for brands and loyalty groups. Toggle rails, design mechanics, watch redemptions land in real time — no engineering required.
Open StudioA venture build between Brightlab and 4Play.
A loyalty network and a rewards engine, combined into one neutral operator for the South African market. Commercial terms, ownership and the MOU are shared with the team only.
The deal — ownership split, board, fee economics, RACI and the 6-step MOU checklist — lives behind sign-in.
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